Anna Decker • A kick-start for a start-up

Kick-start for a Leather Goods Start-up

The product range of Anna Decker is diverse — from chalk bags for climbing enthusiasts to custom-made wallets and finely embroidered belts. Her creations feature a variety of materials, but leather remains at the heart of it all.

Although the products differ greatly, one red thread guided us throughout the logo and corporate design process — quite literally: the thread itself.
It is flexible and varies in length depending on the stitching of each product. From this idea, we developed a variable design system that seamlessly adapts to any medium, product, or size.