Zillertal Arena • Brand new Brand

The Zillertal Arena, the largest ski area in the Zillertal valley, has recently taken an exciting step forward. Together, we developed a new logo and corporate design — a significant change for the destination, whose previous identity had accompanied it faithfully for many years.

The new logo and design language not only reflect the fresh energy and progress of the Zillertal Arena but also signal its readiness to embrace modern trends and meet the evolving expectations of its guests.

This redesign highlights the Arena’s relevance, innovative spirit, and strong position within a competitive market — promising an exciting future for all visitors.

The accompanying campaign was rolled out in numerous variations across Belgium, the Netherlands, Germany, Austria, and the Czech Republic — spanning everything from TV commercials to digital out-of-home advertising.